Grieghallen Phone: + 47 55 21 61 50
DNS Phone: + 47 55 60 70 80
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Arts and cultural experiences move us. They provide impulses that can lead to personal growth. Seen from this perspective, Bergen International Festival does not have sponsors. We have investors. Our partners realise the value of contributing to developing the most important music and theatre festival in the Nordic countries – and we need to develop all the time. This also applies to our collaboration with the business community and society at large.
What does being a sponsor mean in practice? A collaboration is primarily about conveying a message. Being a sponsor of Bergen International Festival says something about a company’s identity. It helps to build a company’s image and reputation, both in relation to society as a whole and internally.
Unlike traditional advertising, a collaboration with Bergen International Festival is an opportunity for shared experiences. You can invite customers to events and give them an experience out of the ordinary. It can also serve as an important motivational tool within a company.
USE BERGEN INTERNATIONAL FESTIVAL IN YOUR BRAND BUILDINGIn addition to the exposure our partners enjoy during Bergen International Festival, they can also earn the right to use the Festival logo, profile elements, photos, text and specific events in their own marketing.
Partners also have an opportunity to market themselves and their corporate identity at events in the Festival Programme that suit their profile and underpin the company’s desired position.
WE ARE PRIMARILY INTERESTED IN LONG-TERM AGREEMENTSA long-term perspective means predictability and makes realistic budgeting possible. Normally, therefore, we sign agreements for two years at a time, although our goal is that our collaboration will be so productive that it will last much longer than that.
The question all our sponsors have is how much they have to commit to financially. We have agreements with partners ranging from NOK 20,000 to NOK 2.5 million a year. Some agreements are based on the barter principle, whereby we exchange goods and services without any money being involved.
We deliver products in return that are suited to the partner in question. We have a long list of services that vary in value: marketing rights, advertising, the use of logos, artistic performances for companies, right of first refusal, tickets, VIP rights and much more. If you are most interested in marketing, we mainly select from out marketing menu. If you are most interested in benefits your employees can enjoy, we take most from that menu. We are constantly developing new ways of collaborating – in cooperation, of course! This means that the content of each sponsorship is unique.
WE HAVE THE FOLLOWING MAIN TYPES OF SPONSORSHIP AGREEMENT
MAIN PARTNERSThese are companies that wish extensive collaboration. The value of such agreements is minimum NOK 1 million a year. They can also be organised as barter agreements, in which case the services will have a corresponding value. Our Main Partners are: DnB NOR, Statoil, Bergens Tidende, Radisson Blu Hotel Norge, Dagens Næringsliv.
FESTIVAL PARTNERSThis category comprises collaboration agreements worth less than NOK 1 million a year. The marketing is not as extensive as for our Main Partners, but we also tailor return products. Our Festival Partners are Telenor and Norwegian Hull Club.
MARKETING PARTNERSThese are smaller barter agreements for the exchange of goods and services. Such agreements are worth a few hundred thousand kroner a year. We also tailor return products from Bergen International Festival to suit sponsors’ wishes and profiles. Our Marketing Partners are Bergen Taxi, Vi over 60, ID Capital, Avinor and Galleriet.
FESTIVAL AMBASSADORSAmbassadors are private individuals who support us financially without receiving products in return – but there are some benefits, of course! Our Festival Ambassadors are Yvonne and Bjarne Rieber and the Grieg Foundation.
PROJECT PARTNERSWe also seek sponsors for concrete projects – usually large-scale productions and performances. This does not usually involve long-term collaboration, more a joint effort to realise a specific project. Our Project Partners are Sparebanken Vest’s fund – Visjon Vest, Dextra Musica – Sparebankstiftelsen, DnB NOR, Kavlifondet and TV2.
We also have other partners and contributors. Everyone is welcome to become a sponsor and partner!
If you would like to become a partner of Bergen International Festival, please contact Sales and Sponsorship Manager Nina K Lauvsnes, tel.: (+47) 55 21 06 42 or email nina@fib.no.