Collaboration for mutal satisfaction and benefit
What does being a sponsor mean in practice? A collaboration is primarily about conveying a message. Being a sponsor of Bergen International Festival says something about a company’s identity. It helps to build a company’s image and reputation, both in relation to society as a whole and internally.
Unlike traditional advertising, a collaboration with Bergen International Festival is an opportunity for shared experiences. You can invite customers to events and give them an experience out of the ordinary. It can also serve as an important motivational tool within a company.
Use Bergen International Festival in your brand building
In addition to the exposure our partners enjoy during Bergen International Festival, they can also earn the right to use the Festival logo, profile elements, photos, text and specific events in their own marketing.
Partners also have an opportunity to market themselves and their corporate identity at events in the Festival Programme that suit their profile and underpin the company’s desired position.
We are primarily interested in long-term agreements
A long-term perspective means predictability and makes realistic budgeting possible. Normally, therefore, we sign agreements for two years at a time, although our goal is that our collaboration will be so productive that it will last much longer than that.
Our sponsors have different wishes and needs. Each individual collaborations is therefore tailor-made.
The question all our sponsors have is how much they have to commit to financially. We have agreements with partners ranging from NOK 20,000 to NOK 3 million a year. Some agreements are based on the barter principle, whereby we exchange goods and services without any money being involved.
We deliver products in return that are suited to the partner in question. We have a long list of services that vary in value: marketing rights, advertising, the use of logos, artistic performances for companies, right of first refusal, tickets, VIP rights and much more. If you are most interested in marketing, we mainly select from out marketing menu. If you are most interested in benefits your employees can enjoy, we take most from that menu. We are constantly developing new ways of collaborating – in cooperation, of course! This means that the content of each sponsorship is unique.
We have the following main types of sponsorship agreement:
These are companies that wish extensive collaboration. The value of such agreements is minimum NOK 1 million a year. They can also be organised as barter agreements, in which case the services will have a corresponding value. Our Main Partners are: DNB, DNV GL, Statoil, Bergens Tidende, Radisson Blu Hotel Norge, Dagens Næringsliv.
We also seek sponsors for concrete projects – usually large-scale productions and performances. This does not usually involve long-term collaboration, more a joint effort to realise a specific project. Our Project Partners are Bergen Research Foundation, The DNB Savings Bank Foundation – Dextra Musica, The Kavli Trust, The GC Rieber Funds, H. Westfal-Larsen og Hustru Anna Westfal-Larsens Almennyttige Fond, Herman Friele, Fritt Ord Foundation and Anders Sveaas' Charitable Foundation.
This category comprises collaboration agreements worth less than NOK 1 million a year. The marketing is not as extensive as for our Main Partners, but we also tailor return products. We also have some smaller barter agreement for the exchange of goods and services. Such agreements are worth a few hundred thousand NOK a year. Our Festival Partners are Morgenbladet, PwC, Telenor, Norwegian Hull Club, A7 Print, 07000 Bergen Taxi, Widerøe, Galleriet, Atea, Securitas, Avinor, BIR Bedrift, Olden, Tesla Bergen og TIDAL.
Ambassadors are private individuals who support us financially without receiving products in return – but there are some benefits, of course! Our Festival Ambassadors are Rika AS represented by Yvonne and Bjarne Rieber, Grieg Foundation and Trond Mohn.
Would like to become a partner of Bergen International Festival?
Please contact Marketing and Communication Director Nina K Lauvsnes, tel.: (+47) 922 20 032(+47) 922 20 032, email firstname.lastname@example.org.